Corporate Engagement
Engagement with Watershape University
Watershape University (WU) pursues relationships with several businesses to further our mission to bring quality education to students of all levels in the pool, spa and aquatics industry. Corporate Engagement provides a mechanism for businesses to team up with WU, IWI, faculty and students through one of three levels of engagement described below.
As a team we create winning solutions where manufacturers, buying groups, distributors and tradeshows are closely engaged with our faculty and students. Our credential system does not allow for a "membership" option where a consumer-facing business can advertise that they are somehow better for being part of an association. Instead, our credential program requires that both individuals and consumer-facing businesses must earn those credentials by attending classes at tradeshows and engaging with our team of manufacturers and other stakeholders. In other words, improvements to your business status requires mandatory interaction with WU, our campus hosts, and Corporate Engagement team of manufacturers, distributors, buying groups, and other entities.
Engagement Benefits to Businesses
Your business can benefit from a relationship with Watershape University through increased visibility, trusted endorsements, joint development of programs, on-site training (your facility as a campus of WU), and other opportunities. Our students need education to include your products and services and there is no better way to do that than through our faculty working in concert with your internal team of experts to deliver the very best training.
Engagement Benefits to Students
Students interested in teaming up with our Corporate Engagement businesses should reach out to one of our faculty members for a direct introduction to key team members. Looking to try a new product or manufacturer? Can't solve a challenge with your local resources? Let us know how we can help you, our valued student body and team.
| Description | Verified Engagement Partner | Verified Engagement Colleague | Verified Engagement Associate | Verified Engagement Supporter | |
|---|---|---|---|---|---|
| Overview | |||||
| Annual Fee (renews at 12 month anniversary) | $20,000 | $15,000 | $10,000 | $5,000 | |
| Use of appropriate Verified Engagement digital badge with verification link back to www.watershape.org | VEP | VEC | VEA | VES | |
| Number of brands exposed through channels, as appropriate | 1, 2 or 3 | 1 or 2 | 1 | 1 | |
| Use of Watershape University logo with link to www.watershape.org |  | | | | |
| Use of WaterShapes logo with link to www.watershapes.com | | | | | |
| WaterShapes.com | |||||
| Advertising, website | Small = Logo Button 125 x 125 px | | | | |
| Medium = 300 x 250 px | | | | ||
| Large Leaderboard = 728 x 90 px | | | |||
| Advertising, twice-monthly editions | Medium = 300 x 250 px | | | ||
| Large Leaderboard = 728 x 90 px | | | |||
| Large Leaderboard Mobile = 728 x 50 px | | ||||
| Content | Product Releases in "On Tap" column | | | | |
| IWI project profile using product (video or article) | | | |||
| Watershape University | |||||
| Advertising, www.watershape.org | Scrolling logo and active link on homepage | | | | |
| Logo, description and active link under Engagement | | | | | |
| Homepage main slider 1920 x 1080 px | | ||||
| Wolfpack Webinar Wednesdays & other online learning | Logo on intro and outro presentation slides | | | | |
| Brand mentions by faculty, where appropriate | | | | | |
| Option to present a WWW, where appropriate | | | |||
| Online Learning Platform, online.watershape.org | Logo, description and active link under Engagement | | | | |
| Ongoing exposure through posted recordings | | | | | |
| Live (in-person) classes | Logo on intro and outro presentation slides | | | | |
| Brand mentions by faculty, where appropriate | | | | | |
| Brochure distribution, if provided onsite | | | | ||
| Host lunch or dinner at multi-day WU event | | | | ||
| Host WU class at company location, 2 free registrations | | | |||
| Team with WU faculty to develop accredited WU class | | ||||
| High-Def Video Loop played during classes, posted on web | Logo presence | | | | |
| Beauty image and logo (no products identified) | | | | ||
| Ad image and logo (products allowed) | | | |||
| Video provided by company (up to 30 seconds) | | ||||
| Print Advertising, other than WaterShapes.com | Logo, where Corporate Engagement is acknowledged | | | if possible | if possible |
| Direct Outreach to students, WU to administer | Option to send email or survey | | | ||
| International Watershape Institute | |||||
| Collaborate with IWI members on actual projects | | | | | |
| Schedule online product roundtable with IWI members | | ||||
| Live Blue Foundation | |||||
| Corporate member of Patreon supporting Wallace 'J' Nichols, PhD | in planning |
