Corporate Engagement
Engagement with Watershape University
Watershape University (WU) pursues relationships with several businesses to further our mission to bring quality education to students of all levels in the pool, spa and aquatics industry. Corporate Engagement provides a mechanism for businesses to team up with WU, IWI, faculty and students through one of three levels of engagement described below.
As a team we create winning solutions where manufacturers, buying groups, distributors and tradeshows are closely engaged with our faculty and students. Our credential system does not allow for a "membership" option where a consumer-facing business can advertise that they are somehow better for being part of an association. Instead, our credential program requires that both individuals and consumer-facing businesses must earn those credentials by attending classes at tradeshows and engaging with our team of manufacturers and other stakeholders. In other words, improvements to your business status requires mandatory interaction with WU, our campus hosts, and Corporate Engagement team of manufacturers, distributors, buying groups, and other entities.
Engagement Benefits to Businesses
Your business can benefit from a relationship with Watershape University through increased visibility, trusted endorsements, joint development of programs, on-site training (your facility as a campus of WU), and other opportunities. Our students need education to include your products and services and there is no better way to do that than through our faculty working in concert with your internal team of experts to deliver the very best training.
Engagement Benefits to Students
Students interested in teaming up with our Corporate Engagement businesses should reach out to one of our faculty members for a direct introduction to key team members. Looking to try a new product or manufacturer? Can't solve a challenge with your local resources? Let us know how we can help you, our valued student body and team.
| Engagement Level | Partners | Colleagues | Associates |
|---|---|---|---|
| Annual Dues | $15,000 | $10,000 | $5,000 |
| Use of WU logo |  | | |
| Use of Engagement Partner digital badge with verification link back to WU site | | ||
| Use of Engagement Colleague digital badge with verification link back to WU site | | ||
| Use of Engagement Associates digital badge with verification link back to WU site | | ||
| One brand exposed on WU site | | | |
| Two brands exposed on WU site with link to brand site(s) | | | |
| Three brands exposed on WU site with link to brand site(s) | | ||
| Full-page ad on WU landing page with link to brand site | | ||
| One brand exposed on ads and communications in which all Corporate Engagement is acknowledged | | | |
| Two brands exposed on ads and communications in which all Corporate Engagement is acknowledged | | | |
| Three brands exposed on ads and communications in which all Corporate Engagement is acknowledged | | ||
| One brand exposed on WU classroom video loop during intro, breaks, and lunch | | | |
| Two brands exposed on WU classroom video loop during intro, breaks, and lunch | | | |
| Three brands exposed on WU classroom video loop during intro, breaks, and lunch | | ||
| 30 second ad on WU classroom video loop during intro, breaks, and lunch | | ||
| Two feature articles written by IWI team explaining how brand(s) helped solve a specific project challenge. | | ||
| One feature article written by IWI team explaining how brand(s) helped solve a specific project challenge. | | ||
| Option to fund student materials for specific programs in exchange for brochure distribution. Also includes additional promotion of brand(s) during the program | | | |
| Option to fund student lunch(es) during a WU event. Also includes additional promotion of brand(s) during the event | | | |
| Access to WU CRM system for single email distribution with opt-in for further contact | | | |
| Three brands exposed on IWI pages with link to brand site(s) | | ||
| One brand exposure on all WU advertisements, print and social media | | ||
| Brochure distribution at any WU event if provided on site | | ||
| Option to fund student dinner(s) during a multi-day WU event with two brand representatives attending and acknowledged | | ||
| Option to host WU events at a corporate location with facility tour and/or presentation included in the curriculum with two brand representatives attending and acknowledged | | ||
| Option to team with WU faculty to develop product-specific programs that will meet elective Continuing Education requirements for WU Credentials | |
